A Short Note On Interpersonal Trust And Relationship Partner

Table 2 Interpersonal Trust in Relationship Partner Trust Subscale Item # Subject Mean SD ________________________________________ ________________________________________ ________________________________________ ________________________________________ ________________________________________ Dependability (D) D1 Trustworthiness 5.40 1.68 D7 Benevolence 5.31 1.89 D13 Fidelity 6.02 1.63 D15 Reliability 5.80 1.55 D17 Honesty 5.44 1.56 Faith (F) F2 Self-Disclosure 5.58 1.62 F3 Strength/Support 6.29 1.27 F9 Benevolence 6.27 1.07 F10 Openness 5.42 1.76 F11 Self-Disclosure 5.51 1.50 F12 Self-Disclosure 5.20 1.66 F16 Security 6.09 1.20 Predictability (P) P4 Benevolence 4.69 1.78 P5 Reliability 5.80 1.46 P6 Benevolence 5.11 1.97 P8 Reliability 5.84 1.40 P14 Reliability 4.98 2.12 Note: 17 trust items adapted from Rempel et al. (1985). Emotional Needs Satisfaction and Interpersonal Trust Relationships between the variables â€Å"emotional needs satisfaction† and â€Å"trust† were examined using a Chi-Square Test of Independence (ï  ¡ = .05) and are shown in Table 3. Forty-eight significant relationships were indicated, of which 11 scored as highly significant (.001). Four variable relationships with p values of .001 within the top 5 satisfied emotional needs linked family commitment with faith (F16) regarding security; honesty and openness with dependability (D13) regarding fidelity, and faith (F3) regarding support and strength; and financial support with dependabilityShow MoreRelatedThe Theory Of Love By Robert J. Sternberg1458 Words   |  6 Pages With each weekly reflection written throughout this course, Looking Back On Growing Up, there has been an over arching theme pulling each lesson together: relationship. 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Essay on Patent Reform Gives Protection for Financial...

Patent Reform Protection of intellectual property are investments based on acquired knowledge, thought and effort by one or multiple individuals on behalf of themselves, the business they work for when the property is created, and a financial investment. Each of these – acquired knowledge, thought, physical effort, financial investment – have a value that can be attached as it relates the usefulness or importance of the resulting product. That value will have a level of importance to the individual(s) creating the product and if applicable, the investor providing the funds in support of the creation. Business demands a return on its research and development effort to be successful and repay those investors of time or money thus†¦show more content†¦Protection through copyright is immediate and based on the author appending the copyright symbol to the documented work. Unlike copyrights and patents, trademarks and trade secrets are protected forever and not subject to the â€Å"limited time† restriction of the Constitution (Lau Johnson, 2013). While a trademark cannot be infringed upon at any time, if a trade secret is obtained through legal means it is no longer protected from use. With a patent, third parties are prevented from making, using or selling the invention thus protecting the funds used in the research and development (R D)effort. This initial investment can be recovered and if the product is desirable, business success is realized for the property owner. Modernizing Intellectual Property Although the need to protect R D investment is recognized, there appears to be a need to modernize the laws around intellectual property. What if the original patent owner is unable to continue development in a timely fashion, or chooses to withhold development of a product? Should the patent remain with the owner for the full amount of time if they are unable or choose not to produce an item that has a significant potential to improve lives, public safety or advance technology? What about

Aut Viam Inveniam Aut Faciam (I Will Either Find a Way or Make One) free essay sample

I don’t exactly fit in with my own family. Not like Hades, banished to the underworld, but more like Hercules, different but still loved. At the numerous Russian family gatherings throughout the year, custom requires that everyone gives a toast in honor of the guest or occasion. As the youngest, my turn usually comes at the end, when repeated warm blessings and kind words sound cliche. My sister encourages me, advising me to just say what I feel. I feel†¦ I feel like I’ll be choosing between sleep and homework tonight. I feel like there’s a paper I should be writing. I feel like the odd one out, not having spent half my life in the former Soviet Union and without a firm grasp on the Russian language. My parents have a hard time understanding me, an obvious problem considering the language barrier. Activities I have been involved with for years, like Certamen and Forensics, are foreign concepts to my parents; things that are basic knowledge for anyone who ha s grown up in America are vague concepts to them. We will write a custom essay sample on Aut Viam Inveniam Aut Faciam (I Will Either Find a Way or Make One) or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Consequently, my sister and I act as small, live-in professors, explaining as much as we can. I remember helping my sister explain what a â€Å"hipster† is; I recall a college admissions session where my parents asked me what a fraternity was and why everyone in one was Greek. At the beginning of freshman year, I felt anger towards my sister for leaving the family behind to start college in a distant land. At fourteen years old, I was left to act as the glue for a suddenly cancer-stricken, crumbling family. With my mom beginning her chemotherapy treatments, and my family struggling to pay for them, I had to adjust. Thankfully, on the first day of high school, I was saved. My school’s Latin program welcomed me. When I dreaded the end of the day, dreaded the transition from school to home, the classroom filled with Roman figurines and miniature monuments offered refuge. I made friends who were older than me, and they became supplemental role models in my sister’ s absence. I could act as the bride in a traditional Roman wedding, or be smacked with a wet pine tree branch to be christened with my Roman name. Most importantly, I could be myself. My first State Latin Convention revealed the five hundred Wisconsin classicists that understood me. Hoping to show hundreds of kids who felt as lost as I once felt that they too could find their place in Latin, I ran for local and state office. I will be turning eighteen at State Latin Convention this year as WJCL president, and I can’t imagine a better place to celebrate. Despite language barriers and cultural differences, I love my parents. They love me too, though I will never be the superhuman doctor/lawyer combination they think I’m destined to be, and my copper colored hair will never match their dark brown. However, I have found solace in a culture that taught me to either find a way, or make one. Soon, it will be time for my own journey to a distant land like Hercules ascending Mount Olympus. While my family and Latin community may not be joining me, I don’t think I’ll have a problem fitting in.

Thyroid Disease and Diabetes Mellitus Free Sample for Students

Question: Dicuss about the Thyroid Disorders in Patients and Diabetes Mellitus. Answer: Introduction Two of the most common endocrine disorders within the human body are the thyroid disease and diabetes mellitus II. Research suggest that there these two illnesses have a mutual influence as well as an association (Hage, Zantout and Azar, 2011). Definitively, thyroid disease can adversely influence the glycemic levels in diabetics as well as has an effect on the overall health of an individual(Witting et al., 2014). Hage et al. (2011)suggest that the thyroid disease is shown more prevalence in older aged individuals who exhibit diabetes mellitus type II with an underlying condition in diabetes type I. Arguably, the insulin and thyroid hormones take part in the cellular metabolism and consequently if there is an increase of decrease of either hormone, functionality of the two hormones will interfere. Research indicate that (Samuel, Petersen and Shulman, 2010), a thyroid hormone, and insulin influence carbohydrates metabolism. As such, an increase in iodothyromes is antagonistic with insulin. These iodothyromes are diabetogenic, in that when there are low levels of the hormone, diabetes is triggered. Furthermore, it is a proven fact that excessive secretion of thyroid hormones increases absorption in the gut as well as increases the insulin resistance and its degradation(Witting et al., 2014). In patients with hypothyroidism, patients will experience decreased glycogen secretion in the liver that triggers increased the body to have an increased level of glycogen(Distiller, Polakow and Joffe, 2014). Additionally, glucose absorption rate will be slow leading to slow use of glucose in some organs. On the other hand, hyperthyroidic patients will develop an impairment in controlling glycemic levels given that they are diabetic(Distiller, Polakow and Joffe, 2014). Therefore, it is evident that hypothyroidism suspects development of hypoglycemia that alters diabetes mellitus type II management. References Distiller, L. a, Polakow, E. S. and Joffe, B. I. (2014) Type 2 diabetes mellitus and hypothyroidism: the possible influence of metformin therapy., Diabetic medicine?: a journal of the British Diabetic Association, 31(2), pp. 1725. doi: 10.1111/dme.12342. Hage, M., Zantout, M. S. and Azar, S. T. (2011) Thyroid disorders and diabetes mellitus., Journal of thyroid research, 2011, p. 439463. doi: 10.4061/2011/439463. Samuel, V. T., Petersen, K. F. and Shulman, G. I. (2010) Lipid-induced insulin resistance: unravelling the mechanism, The Lancet, pp. 22672277. doi: 10.1016/S0140-6736(10)60408-4. Witting, V., Bergis, D., Sadet, D. and Badenhoop, K. (2014) Thyroid disease in insulin-treated patients with type 2 diabetes: a retrospective study, Thyroid Res, 7(1), p. 2. doi: 10.1186/1756-6614-7-2.

Sitting free essay sample

I sat alone. Six girls waited patiently to find out who would qualify for the Regional Team that would continue on to Nationals. At last, the fifth and final name was called and it wasn’t mine. I could feel tears beginning to well up in my eyes, as I struggled to maintain composure. I was distraught and shocked that I had not been called up. I could feel the eyes of the audience staring at me, for I was singled out. In that moment, I broke down. I sat alone. Looking up, I saw the backs of my fellow competitors that stood in a horizontal line in front of me, smiling and waving at the crowd. Their hair pulled up into tight buns that sat like crowns atop their heads, covered in glitter and doused in hairspray. Everyone was cheering and clapping as moms and dads pushed forward to get a picture of their daughter on the podium. We will write a custom essay sample on Sitting or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page I sat alone. I had been doing rhythmic gymnastics for 11 years. For those who don’t know what rhythmic gymnastics is, we use hoops, ribbons and a ball to â€Å"dance† around the floor. For those of us who do know what rhythmic is, we know what it is like to give up birthday parties and play dates in elementary school. We know what it is like to train for 25 hours, 6 days a week. We know what it is like to give up sleep because we stay at gym until 9, and then go home to do homework. We know what pain is and we also know what success is. At the tender age of 14, I had become accustomed to success. Yet, this time, I sat alone. I was angry with everyone in that moment, but more than anything I was angry with myself. I knew I needed to prove to myself that I could not only make the team, but also come out on top. That following summer I joined a new team, where I worked day and night dedicating my time and putting everything I had into training. Came the competitive season and I not only made the Regional Team, but I came in first that year. I was eligible for the Visa National Championships in Dallas, Texas. I practiced all summer, giving up my time with friends and family to live in the gym. My hours increased from 25 to 36 in a hot gym with no air conditioning. When the time came for Dallas, I felt more than prepared. I was confident in my work. I placed 18th in the country my sophomore year. Junior year I moved up to 11th place nationally, qualifying for the United States Elite Team. Gymnastics has been my escape and my pride. I enjoy what I do and would never take back any struggle I have experienced. I learned to remain strong-minded no matter the adversity, and I learned this by sitting alone.

Plan Juridique Essays - Jewish Culture, Hebrew Calendar, Free Essays

Plan Juridique Essays - Jewish Culture, Hebrew Calendar, Free Essays Plan Juridique Cette partie du dossier se divise en trois parties : ? Les caract?ristiques de la SARL ? Les caract?ristiques de la g?rance, ? Les formalit?s et obligations l?gales ? suivre, ? Les statuts de la SARL ? Le Jardin des Muses ?. Nous avons choisi de cr?er une soci?t? ? responsabilit?s limit?s pour deux raisons principales : ? la responsabilit? des associ?s est limit? ? leurs apports et n?exige pas de condition de capacit? particuli?re, ? le g?rant minoritaire b?n?ficie des avantages du r?gime social des salari?s. Le capital social que nous apportons provient de comptes dpargne, de pr?ts personnels et de la vente d?un bien immobilier h?rit?. Le total des apports se monte ? un million de francs. 1. La S.A.R.L. 1.1. Caract?ristique de la SARL C'est une soci?t? ? caract?re mixte : ? La personne des associ?s est prise en consid?ration et le capital de la soci?t? est divis? en parts sociales, librement cessibles entre associ?s. Elles le sont cessibles ? des tiers s'il y a consentement de la majorit? des associ?s repr?sentant les 3/4 du capital social. ? La responsabilit? des associ?s est limit?e ? leurs apports, ce qui la rapproche des soci?t?s de capitaux. Pour assurer une garantie aux tiers, la loi exige un capital minimal. La SARL est la seule soci?t? qui est institu?e par un contrat conclu entre deux ou plusieurs personnes (50 au maximum). 1.2. Le Contrat de Soci?t? (article 1108 du Code civil) 1.2.1. Conditions g?n?rales de validit? du contrat de soci?t? Consentement et capacit? Les associ?s ne sont pas commer?ants, donc seule la capacit? de faire des actes civils est n?cessaire. Un incapable peut souscrire des parts sociales par l'interm?diaire de son repr?sentant l?gal. L'acte est consid?r? comme un placement de capitaux. Les ?trangers ne peuvent ?tre g?rants d'une SARL que s'ils sont titulaires d'une carte de commer?ant ?tranger. Toutefois, les ressortissants des pays membres de la CEE sont dispens?s de cette obligation. ?La nullit? de la soci?t? ne peut r?sulter ni d'un vice du consentement, ni de l'incapacit? des associ?s ? moins que celle-ci n'atteigne tous les associ?s fondateurs? (article 360, loi du 24 juillet 1966). L'objet et la cause Conform?ment ? l'article 1126 du Code civil, l'objet du contrat est ? la chose qu'une partie s'oblige ? donner ou qu'une partie s'oblige ? faire ou ? ne pas faire ?. Ce sont donc les apports faits par les associ?s qui devraient constituer l'objet de la soci?t?. L'objet doit ?tre d?termin?, possible et licite. D?signation La SARL est d?sign?e par une d?nomination sociale, suivie de l'indication : ?Soci?t? ? responsabilit? limit?e? ou SARL, et du montant du capital social. 1.2.2. Les conditions de forme Le contrat de soci?t? doit ?tre formul? par ?crit : c'est ? le pacte social ?. Il constitue par la suite les statuts de la soci?t?. La n?cessit? d'un ?crit s'impose en raison de la complexit? du contrat, mais de plus il permet : ? de constituer une preuve de l'existence de la soci?t? ; ? de servir de support ? la publicit? qui est faite pour informer les tiers de son existence ; ? de demander l'immatriculation de la soci?t? au RCS. Les mentions suivantes doivent obligatoirement figurer dans les statuts : ? forme juridique, dur?e, d?nomination sociale, si?ge social, objet, montant du capital social ; ? ?valuation de chaque apport en nature s'il y en a ; ? r?partition des parts entre associ?s ; ? mention du d?p?t des fonds correspondant aux apports en num?raire ; ? mention de la lib?ration des parts sociales. D'autres clauses sont pratiquement indispensables. Elles pr?cisent, par exemple : ? les pouvoirs des g?rants ; ? le mode de consultation des associ?s ; ? la r?partition des r?sultats, etc. L'acte peut ?tre authentique ou sous seing priv?. 1.2.3. Les conditions sp?cifiques au contrat de soci?t? Deux conditions d?coulent de l'article 1832 du Code civil : la n?cessit? des apports ? la soci?t? de chacun des associ?s et leur participation aux r?sultats de l'entreprise alors qu'une troisi?me condition r?sulte de la jurisprudence : l'? affectio societatis ?. Les apports Ce sont les biens, l'argent, ou l'activit? que les associ?s doivent apporter ? la soci?t? ; en r?mun?ration de leurs apports, ils re?oivent des parts sociales appel?es ? actions ?. En g?n?ral, les droits obtenus sont proportionnels au montant des apports. L'apport en num?raire est la somme apport?e par l'associ? en esp?ces, ch?que ou virement, ? la soci?t?.

The Hierarchical Structure of The Court System in England and Wales Essay

The Hierarchical Structure of The Court System in England and Wales - Essay Example The Civil Division of the Court of Appeal handles any appeals about decisions taken by the High Court. The subcategory of Chancery Division, Companies Court handles cases about business swindles, company disagreements, bankruptcy, organizational administration and disentitlement of directors. Patents Courts, second subcategory of Chancery Division handles cases about scholarly possessions, copyrights, government grants and trademarks. The Divisional Court, the third subpart of Chancery Division handles cases about ‘equity and trusts’, ‘controversial probates’, ‘tax partnerships’ and liquidation (Jones, 2011). The Family Division handles cases about marital issues like guardianship of children, family, espousal, parental accommodation, domestic sadism, breakage of relationships, and termination of marital agreements, divorces, and medical handling situations (Elliot & Thomas 2011). The Queen’s Bench Division is divided into Administrative Court, Admiralty Court, Commercial Court, Mercantile Court, and Technology and Construction Court. The Administrative Court is responsible for hearing the legal reassessments, legislative cases and claims, and claims that come under the category of cases according to ‘Drug Trafficking Act 1984’ and the ‘Criminal Justice Act 1988’. The Administrative Court also supervises the courts and tribunals inferior to it about legitimized decisions. It also supports localized establishments, ‘Ministries of the Crown’ and public authorities in legal decision-making (Elliot & Thomas 2011). The Admiralty Court is responsible for handling disagreements related to nautical and shipment issues such as accidents, rescue, transportation of... This essay mostly focuses on the analysis of the hierarchal structure of court system of England and Wales, that can be noticed today as divided into five levels. Supreme Court also called previously as House of Lords and Judicial Committee of the Privy Council are at first level, Court of Appeal is on the second level, High Court on third, Crown Court and County Courts on four and Magistrates’ Courts and Tribunals Services are at fifth level. The researcher then concludes that the court system in England and Wales is divided into certain levels starting from Supreme Court to the Tribunals and Magistrates’ Courts. The researcher then discusses each level and provides recommendations as to how to understand and differentiate each one. Supreme Court is the highest most court of the court system. Judicial Committee of the Privy Council is also of top level. The second in hierarchy is the Court of Appeal followed by Criminal and Civil Divisions. Magistrates’ Courts a nd Tribunals that are at the last level of hierarchy of court system follow Crown Court and County Courts at forth level. The decisions from lower courts can be appealed in the higher courts. However, the binding precedent cannot be appealed as it is a decision that is taken by a higher court and can be reused if the judges find a similar case with similar issues and facts. If a judge at a lower level of court system does not follow the binding precedent in giving a decision, the case can be appealed at a higher level.

Entamoeba histolytica Essay Example | Topics and Well Written Essays - 1250 words

Entamoeba histolytica - Essay Example This disease spreads rapidly in highly populated places that lack the basic facilities of sanitation and hygiene and is thus more common in the still developing or under developed countries. Classification of any organism depends on its external and internal characteristics and taxonomy is a branch that deals with this classification. Cellular organisms can be classified into two groups- the eukaryotes and prokaryotes. The eukaryotes again can be divided into four basic types or kingdoms. As Sleigh (1991) frames it â€Å"Animalia or multicellular animals (Parazoa, Mesozoa and Metazoa), Plantae or green land plants (Bryophyta and Tracheophyta), Fungi ..and Protista, comprising eukaryote groups formerly classed as algae, protozoa and flagellate fungi†( Sleigh, 1991). The sub kingdom protozoa are not much in use nowadays. Protozoan refers to heterotrophic, unicellular and microscopic protists that can perform functions similar to that of multicellular animals and E. histolytica falls under this protozoan sub kingdom. Like any other Protista its cellular membranes are made of lipoprotein. Its order is amoebida as like any other amoeba it possesses pseudopodia and a f ree flowing cytoplasm that can move into any form of cellular projections often carrying the contractile and food vacuole into the projections. This parasitic protozoan forms a part of the genus entamoeba. The species name of histolytica refers to its highly pathogenic nature, histo-lytic or that which causes destruction of cells and tissues. Thus its taxonomic classification can be outlined as: E.histolytica is a single celled anaerobic eukaryote. However under the electron microscope it is seen that it lacks many of the cellular organelles that are present in other eukaryotic organisms. They lack the golgi bodies, the rough endoplasmic reticulum, the mitochondria and the microtubules. It was

How can we adapt the design & structure of a british mosque in order Essay

How can we adapt the design & structure of a british mosque in order for it to comply with the architectural development of the modern world (britain) - Essay Example But Minaret and/or dome is/are claimed to be divine properties of mosques and any rejection of them is seen as an opposition to Islam. Edwards Said in his 'Orientalism' says clearly that such symbols are truly needed as, "we all need some foundation on which to stand." (3) In many of the parts of Britain it has been seen that a different kind of religious structures of mosques are formed. Thus, excluding minarets and domes. The public face of mosques need greater attention according to traditionalists. They question that how such buildings of ever changing context in Britain can be associated with Islamic world. It should also be considered that 40-50 years ago the immigrants were quite happy to pray in a make shift house in a terrace house. And as the worship place seemed too small they also didn't mind in buying and converting the schools, bigger houses and warehouses into buildings of worship. This clearly indicates that the only important thing in Islam is to offer prayers to Allah without any external support needed as minarets and domes. Another contemporary leading mosque builder, Al- Sumaria is one of the new generations of Muslims who has much radical approach and states that, "There are four features you must have, first of all you must have a dome you must have a minaret, you must have a Mehrab (the equivalent to an alter) you must have a babul Sulum what we call a frontal entrance. Those 4 features are of paramount importance, without it really any place can be a mosque." (4) This is the basic generational issue where most of the elders do not accept the modern architecture, confiding into commission of building, still not understanding what good architecture is. The younger generation finds the traditional style mosques quite old fashioned and want something more exciting while containing the basic essence that is true worship. According to Al-Sumaria the traditional British Mosques are not doing what people who want the building to respond should. Today the purpose built buildings are a bit more established as people want to raise some money from these to procure the buildings and moving from the adhock alteration of a building. But is it fundamental. The question is serious only if the essential essence of Mosques will be forgotten i.e. converting a building only to make it useful for praying, for Muslim worship. Aim, Objectives and Hypothesis The central aim of the paper is to present the ideal structure and architecture of Mosques in Britain and if any of the modern contemporary changes are affecting the basic element of faith of Islam. The idea of the mosque ever since is that it is place of worship serving as a sacred and clean space for prayer and also providing counselling, education and other services associated with the benefit of a community. They only need is to provide a space for all these services without any direct relation with minarets and domes. K. Alavi highlights that, historically the mosque is an institution with four major roles: a place of worship, a centre of education, a judicial court and a centre for political and administrative

Market mix and integrated marketing communication

Market mix and integrated marketing communication Marketing is the management process responsible for identifying, anticipating and satisfying customers requirements at the end of the day and also seeking a profit Marketing or marketing mix is traditionally classified into the 4Ps, namely Place, Product, promotion and price. Each of the 4Ps has an important role to play and each contribution help a business in promoting its product or service. 1.1 Elements of marketing mix, the 4Ps 1.1.1 Place This factor needs to be considered before or how the product will be able to reach in the hand of the consumer. In this case, there are different ways to make this possible, like manufacturer outlets, wholesalers and retails outlets. 1.1.2 Promotion Promotion is essential for creating awareness about a specific product or service. Traditionally promotion is done in order to inform the general population about a particular product, in terms of its features, quality, and benefits and so on. Above the line and below the line promotional methods can be applied. However, promotions require lots of finance. 1.1.3 Product Among the other 4Ps, it is the most important one, as its the one that will be able to satisfy the needs and wants of the consumers. Product will help a firm to differentiate its current range of product from those of other competitors. Brand loyalty can be obtained by the product itself as well as market share and consumers loyalty. 1.1.4 Price This P will determine the degree of value added by the firm to a particular product. Price will influenced revenue and profits levels of the firm. Price should be set in order to attract both the mass market and the niche market. 1.2 Evidences Referring to the case itself, the article is based on ECOWASH and the different marketing mix that have been applied are Product and Promotion. Evidence from the case in supporting the arguments; a new formulation of a washing up liquiddetergent is being produced, that is totally biodegrable. Due that, we can see that the concept of Product is being applied. This well describe the product of the article thus other facts are that, with the growing concerns of the consumers public about the ecology and the environment, Ecowash is the ideal one to choose. The product itself is environmentally friendly with the use of flowers and rainbows to symbolize nature. In this way, it is totally suitable to support Ecowash. Furthermore, product s not only the one apply in this article, promotion is also applied. As we know without promotion nothing can be possible. Therefore in order to make the public aware of the product, Ecowash, the marketing manager had advertised its product to the targeted market. Doing a packaging which is totally legal will be a good for the business. Task Two 25 marks (a)Explain in your own words what is meant by the use of integrated marketing communications. (10 marks) 2.0 Introduction of Integrated marketing communication Integrated marketing (IM) is a management strategy and meta-discipline focused on the organisation-wide optimisation of unique value for stakeholders. Although closely linked to integrated marketing communications (IMC), it should not be confused with it. Integrated marketing communications (IMC) is the integration of all marketing tools, approaches and resources within a company which maximizes impact on consumer mind and which results into maximum profits at a minimum cost. The aim behind IMC is to ensure consistency of message and the complementary use of media. Whereas IMC aims to ensure consistency of message and the complementary use of media, integrated marketing is concerned with the alignment and focus of the whole organization. 2.1 Benefits of IMC Integrated Marketing Communications Media advertising to multiple forms of communication Limited Internet access to 24/7 Internet availability and access to goods and services General-focus advertising and marketing to data-based marketing A manufacturer-dominated market to a retailer-dominated, consumer-controlled market Increased sales or benefits to the company Low agency accountability to greater agency accountability, particularly in advertising Mass media to more specialized media, which are centered on specific target audiences Table 1: shows the benefits of IMC 2.2 The two forms of IMC 2.2.1 Online marketing channels deals with the various facilities available in terms of technological facilities for different purposes. In this case some ideal forms can be search engine, pay per click, emails, banners and so on. 2.2.2 Offline marketing channels is the traditional way of promoting an issue or communicating something to the public. Some examples may include the traditional printing, newspapers, magazines, mail order, public relations, radios and television and other traditional methods. 2.3 Views A company can create his integrated marketing communication program by using all the elements of the marketing mix, like place, product, promotion and price. In order to know well the subject, an example can be form, Belch and Belch (2007). The concept of IMC had a great influence for them, basically the discuss the needs to establish communication and sales objective together, the way how sales objective have its relation to the corporate objective is in term of gaining a certain dollar sales volume, unit sold, market share and profile level. With the sales objective it provides a quantifiable and measurable benchmark for the promotional campaign. On the other hand, promotional efforts are not the only factor that influences sales. Critically evaluate the benefits to the marketing manager and their organization of using an integrated marketing communications mix. (15 marks) 3.0 Integrated Marketing Communications Integrated Marketing Communications is a term used to describe a holistic approach to marketing communication. It aims to ensure consistency of message and the complementary use of media. The concept includes online and offline marketing channels. Online marketing channels include any e-marketing campaigns or programs, from search engine optimization (SEO), pay-per-click, and affiliate, and email, banner to latest web related channels for webinar, blog, micro-blogging, RSS, podcast, and Internet TV. Offline marketing channels are traditional print (newspaper, magazine), mail order, public relations, industry relations, billboard, radio, and television. A company develops its integrated marketing communication programme using all the elements of the marketing mix (product, price, place, and promotion). 3.1 The benefits of IMC to the marketing manager and the organization are as follows: In order to gain all the benefits of IMC, it will have a positive impact on the organization and its image. First and foremost it can create lots of benefits like competitive advantage, boost up sales revenue as well as profits level, retained money for future investments, time factor and release the individuals of all his stress at work. In the corporate world communication is very essential in order to be in touch with all the different stages of productions. IMC wraps his communication principal with his customers, in order to help them able to move along the various stages concerning the buying process. This way also means that it will be able to promote the image of the business and the relationship with the customers. IMC may also act as a human resource manager, as he will enable to be in good relationship with its market. Doing so will be a way to bond customer loyalty on both a short term and a long term. The ability to keep a customer for life is a powerful tool as it will result into a competitive advantage for the business. Increased the profitability factor is also in the hand of IMC, meaning that in order to be profitable the business should effective. That is it should have a clear way to do communication. This should be done in such a way that it should not be distorted as single information may be communicated into another way. At another level, initial research suggests that images shared in advertising and direct mail boost both advertising awareness and mail shot responses. So IMC can boost sales by stretching messages across several communications tools to create more avenues for customers to become aware, aroused, and ultimately, to make a purchase. Finally, IMC saves money as it eliminates duplication in areas such as graphics and photography since they can be shared and used in say, advertising, exhibitions and sales literature. Agency fees are reduced by using a single agency for all communications and even if there are several agencies, time is saved when meetings bring all the agencies together for briefings, creative sessions, tactical or strategic planning. This reduces workload and subsequent stress levels. 3.2 Possible drawbacks of IMC Despite its many benefits, Integrated Marketing Communications, or IMC, has many barriers. Functional Silos Stifled Creativity Time Scale Conflicts Lack of Management know-how Drawbacks of IMC Table 2: drawbacks of IMC 3.3 Golden rules of IMC Senior Management Support Integrate At Different Levels of management Ensure the Design Manual Focus on a clear marketing communications strategy Start with a Zero Budget Think Customers First Build Relationships and Brand Values Good Marketing Information System Artwork search for the optimum communications mix Task 3 25 marks In your own words, explain what is meant by social marketing. (10 marks) 4.0 Introduction of Social Marketing Social marketing is the systematic application of marketing, along with other concepts and techniques, to achieve specific behavioral goals for a social good. Social marketing can be applied to promote merit goods, or to make a society avoid demerit goods and thus to promote societys well being as a whole. For example, this may include asking people not to smoke in public areas, asking them to use seat belts, or prompting to make them follow speed limits. Although social marketing is sometimes seen only as using standard commercial marketing practices to achieve non-commercial goals, this is an over-simplification. The primary aim of social marketing is social good, while in commercial marketing the aim is primarily financial. This does not mean that commercial marketers can not contribute to achievement of social good. Increasingly, social marketing is being described as having two parents-a social parent = social sciences and social policy, and a marketing parent = commercial and public sector marketing approaches. Beginning in the 1970s, it has in the last decade matured into a much more integrative and inclusive discipline that draws on the full range of social sciences and social policy approaches as well as marketing. Social marketing must not be confused with social media marketing. 4.1 History of social marketing Social marketing began as a formal discipline in 1971, with the publication of Social Marketing: An Approach to Planned Social Change in the Journal of Marketing by marketing experts Philip Kotler and Gerald Zaltman. However, earlier, social marketing had already been used as a tool for birth control in India, where a persuasion based approach was favored over a legislative approach. 4.2 Components of social marketing Components of social marketing Consumer orientation to realize organizational (social) goals Voluntary exchanges of goods and services between providers and consumers Research in audience analysis and segmentation strategies Management process that involves problem analysis, planning, implementation and feedback functions Use of formative research in product and message design and the pretesting of these materials Use of the marketing mix Analysis of distribution (or communication) channels Integrative and control functions Table 3: components of social marketing 4.3 Views of social marketing Social marketing uses the benefits and of doing social goods to secure and maintain customer engagement. Distinguishing features of social marketing is that primary focus on social good but secondary is not the case. Social marketing also implies that its not all public sectors and not-for-profit marketing is doing social marketing. Social marketing can used standard marketing techniques to promote their relevant services and organization goals. This can be very important but should not be confused with social marketing where the latter is focusing on achieving specific goals with the specific audiences in relation to different topics relevant to social good, for example: health, sustainability, recycling and so on. Social marketing applies a customer oriented approach and uses the concepts and tools used by commercial marketers in pursuit of social goals like Anti-Smoking-Campaigns or fund raising for NGOs. Is Ecowash a good example of social marketing? Fully justify your answer. (15marks) 5.0 Introduction of Social marketing Social marketing is the systematic application of marketing, along with other concepts and techniques, to achieve specific behavioral goals for a social good.[1] Social marketing can be applied to promote merit goods, or to make a society avoid demerit goods and thus to promote societys well being as a whole. For example, this may include asking people not to smoke in public areas, asking them to use seat belts, or prompting to make them follow speed limits. Although social marketing is sometimes seen only as using standard commercial marketing practices to achieve non-commercial goals, this is an over-simplification. The primary aim of social marketing is social good; while in commercial marketing the aim is primarily financial. This does not mean that commercial marketers can not contribute to achievement of social good. Increasingly, social marketing is being described as having two parents-a social parent = social sciences and social policy, and a marketing parent = commercial and public sector marketing approaches. Beginning in the 1970s, it has in the last decade matured into a much more integrative and inclusive discipline that draws on the full range of social sciences and social policy approaches as well as marketing. 5.1Referring to the case Ecowash is not an eco-friendly product. The reasons in saying so are as follows: it is not environmentally friendly, meaning that the Anglo-French company developments will affect the future generation. Doing so implies to disrespect the nature. Nowadays the world is developing at a rapid speed meaning that the rate of pollution is also developing at a rapid speed causing some natural problems like air pollution, water pollution and deforestation. In order to avoid it, it is better to be environmentally friendly. Referring to the case it is said that high-profile experts in the relevant field to conduct research to back-up their claims that Ecowash was truly a biodegradable, eco-friendly washing-up liquid/detergent this short statement implies that it is truly ecology but this is not the case. High sum of money was used to make this product eco-friendly. According to Advertising Standards Authority(ASA) he mention that Anglo-French have not been able to prove, demonstrate or support his claims that truly ecowash is a bridgeable product that would not affect the environment. The ASA stated in their report that Anglo-French were unable to show that their product was less harmful to the nature. Processing on the packaging of the product, it is said to be environmentally friendly but it is not the case. The reason is such that both the consumer association and national consumer council expressed concerns in their reports. He is said that the business needs to review its rules regarding the product packaging. in order to be environmentally friendly the firms should adopt ht e concept of nature logos like flowers, rainbows and so on. Task 4 30 marks (a) You have been asked by your marketing manager to write a short briefing document for him/her, explaining the differences between regulations in terms of the various codes of practice, and legislation in terms of legal acts of law as they affects marketers and marketing today. (15 marks) 6.0 Regulation and Legislation Regulation is controlling human or societal behavior by rules or restrictions. Regulation can take many forms: legal restrictions promulgated by a government authority, self-regulation by an industry such as through a trade association, social regulation (e.g. norms), co-regulation and market regulation. One can consider regulation as actions of conduct imposing sanctions (such as a fine). This action of administrative law, or implementing regulatory law, may be contrasted with statutory or case law. Regulations are requirements that can come in many forms. They may be industry specific regulations such as the Health Information Portability and Accountability Act (HIPAA), which addresses health care organizations. Regulations may also be wider in scope for example, the Federal Information Security Management Act (FISMA). Regulations are the formal requirements that an organization must follow. Regulations can be either internally or externally generated, monitored, or enforced. Regulation refers to a specific requirement that can take on various forms, such as industry specific regulation or regulations that are much broader in scope. They are the way the legislation is enforced by regulators and they support the requirements of the legislation. In industry, they specify the particular formal (legal) requirements that need to be followed by organizations, workers and employers alike to create a level playing field within the competitive environment of the organizations as well as within a particular organization. This is so because regulations address product safety, consumer protection and other factors in public interest. The thing with regulations is that they could either be internally or externally developed so as a means of compliance, they may be developed through technical specifications or may be through some standards in the private sector. Legislation may be defined as the various codes of safety that must be applied to a particular product or services that will be delivering to the general public. Legislation is carried out to ensure the buyer or consumers that the product is fully useable and fully been produced according to the procedures that the company have mention in his given instructions on the specific product or service. Legislation is classified into different ways according to laws of different countries around the world. In other words, legislation refers to all the listed laws of the government about the world of trading. Legislation is an external directive that places specific requirements on a particular industry. It must be met in order for the business to be legally compliant. Legislation is put into place by the government. Legislation is typically an external driver, unless, of course, you are part of the government organization creating the legislation. Legislation is a directive placed by a gove rnment or governing body on either an industry, a section of community or placed on people of a country which must be complied with in order to remain within the legal boundaries of that particular country, community or industry. In industry, legislation acts as an external driver which must be met by all players in order to be compliant. Legislation is passed as laws by a parliament of a country or some other legislative arm of a government. After legislation is passed, there will be regulators, usually government bodies, who will examine the laws passed and work out the details that need to be enforced so that they are followed. For instance a parliament may pass a legislation that enforces a uniform interconnection fee for telecommunication service providers in a country, and then a government department (regulator) of communications will detail the nitty-gritty of the legislation and enforce it. At times before a part of legislation becomes a law, it may be referred to as a bill. Some countries require legislation to be validated by the executive (usually President) before it could be enforced as law. Commonly a member of the governing body or legislature will propose legislation or by the executive, which then becomes open for debate by legislators. Amendments are usually made before it is finally passed. Government legislative priorities often determine whether a given bill is proposed and enforced as law. Critically evaluate regulation against legislation in term of its positive and negative effects upon marketing. (15 marks) 7.0 Introduction of regulation Regulation mandated by a state attempts to produce outcomes which might not otherwise occur, produce or prevent outcomes in different places to what might otherwise occur, or produce or prevent outcomes in different timescales than would otherwise occur. In this way, regulations can be seen as implementation artifacts of policy statements. Common examples of regulation include controls on market entries, prices, wages, Development approvals, pollution effects, employment for certain people in certain industries, standards of production for certain goods, the military forces and services. The economics of imposing or removing regulations relating to markets is analyzed in regulatory economics. 7.1 Introduction of legislation Legislation is a directive placed by a government or governing body on either an industry, a section of community or placed on people of a country which must be complied with in order to remain within the legal boundaries of that particular country, community or industry. In industry, legislation acts as an external driver which must be met by all players in order to be compliant. Legislation is passed as laws by a parliament of a country or some other legislative arm of a government. After legislation is passed, there will be regulators, usually government bodies, who will examine the laws passed and work out the details that need to be enforced so that they are followed. 7.2 Advantages of legislation A set of different laws is set by the government in order to protect the fight of the product as well as the right of the buyer and other associated parties. It contains a range of laws such the business names act 1985 trading names. Under this act, it is states that it is important to let your costumer know in what the business is specialize. Consumer Protection Act 1987 If a trader identifies a pricing error at the time of sale, they do not have to serve the customer. Â  If the product is sold to the customer, it must be at the price the customer has seen. Â  It is illegal to overcharge or use misleading or unfair price comparisons. Consumer Protection from Unfair Trading Regulations 2008 The Regulations introduces a general duty not to trade unfairly and seek to ensure that traders act honestly and fairly towards their customers. Â  They apply primarily to business to consumer practices (but elements of business to business practices are also covered where they affect, or are likely to affect, consumers). 7.2 Disadvantages of legislation Certain laws may be biased as nowadays the law tends to change at a rapid speed. Some people may not know how they might be help with these laws. Some companies do not follow those rules to the letter as they have the tendency to mislead their products in order to boost up sales and to obtain a part of share on the market. Being a decision taken by the government, sometime it might be wrong and we may see its result in the near future. 7.3 Advantages of regulation It is laws that the government have put in order to provide a good running of the country. Common examples are in term of price, wages, development approvals, pollution effects, employment, goods and services that will have a direct impact on the economic of the country. 7.4 Disadvantages of regulation It will have a direct impact on the customers; if ever the firm does so then it will have impacts like market failures, society, endogenous preferences and so on. 7.5 Views It is better to go forward with the concept of regulation. Task 5 10 marks Do you believe that a code of practice for packaging would work and be adhered to by manufactures? From what has been explained to you do you believe that all three parties; manufactures, consumers bodies and government could agree upon a workable code of practice for packaging. Justify your own views? 8.0 Introduction of Packaging Packaging is the science, art and technology of enclosing or protecting products for distribution, storage, sale, and use. Packaging also refers to the process of design, evaluation, and production of packages. Packaging can be described as a coordinated system of preparing goods for transport, warehousing, logistics, sale, and end use. Packaging contains, protects, preserves, transports, informs, and sells. In many countries it is fully integrated into government, business, and institutional, industrial, and personal use. 8.1 How packaging will be adhered to the three parties In a business term, these three parties is referring to the concept of stakeholders, as we know stakeholders is a person or a group of persons that will influenced or is influenced by the running of the business. 8.1.1 Manufacturers This party will be able to think ecologically for his business, meaning that he will need to apply environmentally packages in order to reduce its impact in the nature. The waste management system should in terms of reducing both quantitative and qualitative prevention, re-use, recycling, energy recovery and disposal. 8.1.2 Consumers bodies He should be able to buy in bulk as customers likes to buy in small quantity which results into lot of plastic items. It should be environmentally useable, thus the buyer may be able to reuse this same thing again and again. 8.1.3 Government He needs to put strong rules and regulation regarding this matter. He should encourage firms to start adopting eco-packaging. This will have less impact on the nature and on the other side it will act as a way to do sustainable development for the future generation.

Teens, Sex, and Virginity - Teenage Pregnancy Essay -- Exploratory Ess

Teenage Pregnancy      Ã‚  Ã‚  Ã‚   Teenage pregnancy has always been present in society. There is research stating that about half the women, born between 1900- 1910, who were interviewed were non-virginal at marriage (17 Ravoira). This contradicts some thoughts that premarital sexual behavior is something new. There was another study done in 1953, it found that one fifth of all first births to women were conceived before marriage (17 Ravoira). Even before our modern openness in discussing sexual behavior and acceptance that it does occur, it was quite routine. In earlier society, the incidence of teenage pregnancy was a moral problem. This was because people looked at the child as filius nullius (nobody's child), or illegitimate and the mother as bad, immoral, over- sexed, etc. (18 Ravoira). The child was being blamed for mearly being born, this is unfair to the child who had no fault in the matter (18 Ravoira). The real problem that was seen was the fact that the children were born out-of-wedlock. P eople seemed to have real difficulty accepting that the baby is still a baby no matter what conditions it was born under.    Many women were punished for being pregnant and were regarded as sex offenders or delinquents. During the 1950's, there were homes were unmarried young women were sent, along with their babies. They were made to stay in these uncomfortable, non-nurturing conditions for months, almost like prison, for the crime of bringing a baby into the world . This was thought to be a solution to any financial burdens the woman and her child might cause (18 Ravoira). More commonly, the young women were sent away to the homes of relatives, etc. to have their babies, and then a hasty adoption was secured. This was to prevent... ...rk Ca: Sage Publications, 1993    McCuen, Gary. Children Having Children. Gary McCuen Publications, Hudson. 1988.    Ravoira, LaWanda, and Andrew L. Cherry. Social Bonds and Teen Pregnancy. Westport, CT: Praeger, 1992.       Onilne Sources Consulted: Ez Sound Ideas. Baby Think It Over. [Online] Available http://btio.com/facts.htm, March 5, 1997.    March of Dimes. Teenage Pregnancy: Facts you should know. [Online] Available http://babynet.ddwi.com/tlc/pregnancy/teenfact.html, March 5,1997.    Noah Team. Teenage Pregnancy: Facts You Should Know. [Online] Available http://www.noah.cuny.edu/pregnancy/march_of_dimes/pre_preg.plan/teenfact. html, March 5,1997.    San Francisco Unified School District. San Francisco Schools Granted $2.6 million. [Online] Available http://www.sfusd.k12.ca.us/news/teenpreg.htm, March 5, 1997. Teens, Sex, and Virginity - Teenage Pregnancy Essay -- Exploratory Ess Teenage Pregnancy      Ã‚  Ã‚  Ã‚   Teenage pregnancy has always been present in society. There is research stating that about half the women, born between 1900- 1910, who were interviewed were non-virginal at marriage (17 Ravoira). This contradicts some thoughts that premarital sexual behavior is something new. There was another study done in 1953, it found that one fifth of all first births to women were conceived before marriage (17 Ravoira). Even before our modern openness in discussing sexual behavior and acceptance that it does occur, it was quite routine. In earlier society, the incidence of teenage pregnancy was a moral problem. This was because people looked at the child as filius nullius (nobody's child), or illegitimate and the mother as bad, immoral, over- sexed, etc. (18 Ravoira). The child was being blamed for mearly being born, this is unfair to the child who had no fault in the matter (18 Ravoira). The real problem that was seen was the fact that the children were born out-of-wedlock. P eople seemed to have real difficulty accepting that the baby is still a baby no matter what conditions it was born under.    Many women were punished for being pregnant and were regarded as sex offenders or delinquents. During the 1950's, there were homes were unmarried young women were sent, along with their babies. They were made to stay in these uncomfortable, non-nurturing conditions for months, almost like prison, for the crime of bringing a baby into the world . This was thought to be a solution to any financial burdens the woman and her child might cause (18 Ravoira). More commonly, the young women were sent away to the homes of relatives, etc. to have their babies, and then a hasty adoption was secured. This was to prevent... ...rk Ca: Sage Publications, 1993    McCuen, Gary. Children Having Children. Gary McCuen Publications, Hudson. 1988.    Ravoira, LaWanda, and Andrew L. Cherry. Social Bonds and Teen Pregnancy. Westport, CT: Praeger, 1992.       Onilne Sources Consulted: Ez Sound Ideas. Baby Think It Over. [Online] Available http://btio.com/facts.htm, March 5, 1997.    March of Dimes. Teenage Pregnancy: Facts you should know. [Online] Available http://babynet.ddwi.com/tlc/pregnancy/teenfact.html, March 5,1997.    Noah Team. Teenage Pregnancy: Facts You Should Know. [Online] Available http://www.noah.cuny.edu/pregnancy/march_of_dimes/pre_preg.plan/teenfact. html, March 5,1997.    San Francisco Unified School District. San Francisco Schools Granted $2.6 million. [Online] Available http://www.sfusd.k12.ca.us/news/teenpreg.htm, March 5, 1997.

History of the Old Testament Essay

Therefore the Lord Himself will give you a sign: Behold, a virgin will be with child and bear a son, and she will call His name Immanuel. He will eat curds and honey at the time He knows enough to refuse evil and choose good. For before the boy will know enough to refuse evil and choose good, the land whose two kings you dread will be forsaken. I. Historical context of Isaiah 7:14-16 The historical setting is critical to the account since the prophet supplies it and the oracle draws on its timing. With a close study of the events referred to we may date the oracle in this chapter to 734 B. C. (Ross,Allen) It was when the ruthless Assyrian conqueror, on the throne is Tiglathpileser III, a ruthless and powerful king was terrorizing the all other nations, and Judah, unwilling to join in a coalition against him, was attacked by Israel and Syria, the ancient Aramaea , with its main city in Damascus, and Ephraim, the northern Israelite state, with its main city Samaria and therefore, King Ahaz when he heard of this coalition was thinking seriously of inviting Assyrian help(Tiglathpileser III). It must be pointed out that the whole purpose was to dissuade King Ahaz from embarking a wrong course of action, namely, that of relying upon Assyria rather than upon the Lord. In the name of Jehovah, it was this moment the prophet commences with a historical announcement. Isaiah 7:1 says It came to pass, in the days of Ahaz son of Jotham, the son of Uzziah, king of Judah, that Rezin the king of Aramaea, and Pekah the son of Remaliah, king of Israel, went up toward Jerusalem to war against it, and could not make war against it. The Syrian king Rezin had come up against Jerusalem and with him was Pekah of Israel. Their purpose was to wage war, but unable to besiege it the prophecy of the chapter is amazingly accurate. The sign that a boy was about to be born is the pivotal point. Before he would be old enough to tell right from wrong, that is, about 12 years old, the enemies would not only be defeated but cease to exist. According to history, Shalmaneser V (the successor to Tiglathpileser) campaigned against the land and besieged Samaria. He died in the duration and was succeeded by Sargon II who completed the destruction of the northern state in 722 or 721 B. C. So the oracle in Isaiah 7 could be dated about twelve years before that destruction in 722 B. (Ross, Allen ) II. Literary Context of Isaiah 7:14-16 Therefore the Lord Himself give you a sign: Behold, a virgin will be with child and bear a son, and she will call His name Immanuel. He will eat curds and honey at the time He knows enough to refuse evil and choose good. The word therefore signifies that something had taken place before the incident forwarded here in verse 14, and inasmuch as the wicked king in hypocritical fashion rejects the opportunity of asking for a sign, then he lost the privilege of asking a sign in his own favor. Instead the Lord Himself will give a sign, and this one of His own choosing, announcing the birth of a wondrous Child as the sign of deliverance, and making the infancy of that Child the measure of the time that Judah is yet to suffer affliction, before the time of deliverance will come. Yet as we have seen because of Ahaz’ unbelief after the comfortable promises made to him as a branch of the house of David, what took place was a terrible threatening against him, as a degenerate branch of that house; for though the God was patience and His loving kindness shall not be utterly taken away, for the sake of David and the covenant made with, yet his inequity shall be dealt with the rod, and his sin with stripes. In fulfillment of the prophecy, the Egyptians and the Assyrians filled the land in their war with each other. Devastation from this war severely tested the people, so that nothing grew in the fields, and the survivors had to rely on curds and honey. This led up to and included the invasion of 701 B. C. under Sennacherib, the next Assyrian king, when Hezekiah was on the throne in Jerusalem, and 200,000 people from Judah were carried off into captivity. As we shall see, the details of the Assyrian crisis are very accurately prophesied in these oracles (Ross, Allen_______& Young, E. J. 1993). III. Commentary on Isaiah 7:14-16 Isaiah 7:14 Therefore the Lord himself shall give you a sign; Behold, a virgin shall conceive, and bear a son, and shall call his name Immanuel. Since the King did not ask for a sign that the land shall be delivered from the enemies, Yahweh will furnish one unasked. Yahweh will not withhold it because a proud and contemptuous King refuses to seek it. The LORD himself, He will do it and not hindered though it is rejected and despised; he will do it because of its necessity – for the welfare of the nation, and for the confirmation of his religion, to furnish a demonstration to the people that he is the only true God. It is clearly implied here, that the emphasis is that the sign should be such as Yahweh alone could give. If this refers to the birth of a child, then it means that this was an event which could be known only to God, and which could be accomplished only by his agency. If it refers to the miraculous conception and birth of the Messiah, then it means that that was an event which none but God could accomplish. Shall give you, primarily refers to the house of David; the king and royal family of Judah. It was especially designed to assure the government that the kingdom would be safe. Doubtless, however, the word ‘you’ is designed to include the nation, or the people of the kingdom of Judah. It would be so public a sign, and so clear a demonstration, as to convince them that their city and land must be ultimately safe. A sign, a pledge; a token; an evidence of the fulfillment of what is predicted. The word does not, of necessity, denote a miracle, though it is often so applied; see the notes at Isaiah 7:11. But rather it means a proof, a demonstration, a certain indication that what he had said should come to its fulfillment. Behold this interjection serves to designate persons and things; places and actions. It is used in lively descriptions, and animated discourse; or when anything unusual was said, or occurred; it means, that an event was to occur which demanded the attention of the unbelieving King, and the regard of the people-an event which would be a full demonstration of what the prophet had said. A virgin, it is used in its obvious natural sense, to denote a young, unmarried female. The derivatives are applied to youth; to young men; to young women-to those who â€Å"are growing up,† and becoming youths. This virgin as used in his word properly means a girl, maiden, virgin, a young woman who is unmarried, and who is of marriageable age. And shall call his name, it was usual for â€Å"mothers† to give names to their children. The idea is, it is the â€Å"appropriate† name that would be given to the child. Although another name was also given to this child, expressing substantially the same thing, with a circumstantial difference. Immanuel a Hebrew name which means ‘God with us’ – the name is designed to denote that God would be with the nation as its protector, and the birth of this child would be a sign or pledge of it. The name, Immanuel, denotes nothing more than divine aid and protection. Others have supposed, however, that the name must denote the assumption of our nature by God in the person of the Messiah, that is, that God became man. The true interpretation is, that no argument to prove that can be derived from the use of the name; but when the fact of the incarnation has been demonstrated from other sources, the â€Å"name is appropriately expressive of that event. ( Barnes, 1997). Isaiah 7:15 He will eat curds and honey at the time He knows enough to refuse evil and choose good. (NASV) Young( ), showed that the infancy of the promised Messiah is made the measure of the time that Judah will be in danger from her two enemies. This thought namely, namely the duration of a period of difficulty, is expressed symbolically in that Immanuel iws pictured as subsisting during His infancy on curds and honey, which was symbolical royal diet. From the time of His birth, supposedly, the Child will eat this peculiar food, and at the time when He can discern between good and evil, rejecting the one and choosing the other, He will be eating these things. At an early age a child learns to reject evil and to choose good, or at least to distinguish between the two. Thus, by means of this measure, we learn that the affliction or desolation of the two enemy kings is short-lived, possibly only two or three years. The reference may be to what is injurious or useful in life but in the light of the usage of this phrase in Genesis 2, it clearly refers also to what is morally good and evil. Isaiah 7:16 For before the boy will know enough to refuse evil and choose good, the land whose two kings you dread will be forsaken. (NASV) The land that you dread, the land concerning which thou art so much â€Å"alarmed or distressed;† that is, the united land of Syria and Ephraim. Refers to one land, because they were united then in a firm alliance, so as to constitute, in fact, or for the purposes of invasion and conquest, one people or nation. The phrase, ‘which you dread,’ means properly, which thou loathes, the primary idea of the word – being to feel a nausea, or to throw up. It then means to fear, or to feel alarm; and this, probably, is the meaning here. Ahaz, however, evidently looked upon the nations of Syria and Samaria with disgust, as well as with alarm. The meaning of the â€Å"land† is that the kings themselves were the objects of dislike or dread; and not merely that the two kings should be removed, but that the land itself was threatened with desolation. This construction is an exegetical kind which agrees with the idiom of the Hebrew. (Barnes, 1993) IV Summary of Isaiah 7:14-16 As a summary of these three verses it was shown that in verse 14 Isaiah made a proclamation that the Lord will give a sign. This seeing of the virgin is not with with the physical eyes, Isaiah have not seen the Messiah in His physical birth, but in vision. In vision, then, the prophet beholds the virgin with child. An in the birth of this son, the presence of God is manifest in a most unique way. The fourteenth verse constitutes a sure and a definite fulfillment of the prophecy of the birth of Immanuel. With verse 15 the prophet proceeds to show that the infancy of the Messiah a symbolical representation of the fact that the threat which overhung Judah would be short-lived. This he does by picturing the child in vision eating royal food (according to commentator Young – which I prefer to use in this summary). The child will eat this food, symbol of threat and desolation; yet before He reaches the age where He knows the difference between good and evil, the two kings which Ahaz dreads will forsake the land of Israel, and there will be nothing more for him to fear from them. The prophetical naming of this child having thus had its accomplishment, no doubt this, which was further added concerning him, should have its accomplishment likewise, that Syria and Israel should be deprived of both their kings. One mercy from God encourages us to hope for another, if it engages us to prepare for another. BIBLIOGRAPHY Barnes’ Notes, Barnes and Nobles Commentary. Electronic Database. (Copyright (c) 1997 by Biblesoft) Ross, Allen. â€Å"A Call for Faith and the Sign for Emmanuel†. Bible. Org < http://www. bible. org/page. php? page_id=2088> Young, E. J. â€Å"The Book of Isaiah: A Commentary†. (Michigan:William B. Eerdsman Publishing Company, 1993)

The Difference Between Metals and Nonmetals

The Difference Between Metals and Nonmetals Elements may be classified as either metals or nonmetals based on their properties. Much of the time, you can tell an element is a metal simply by looking at its metallic luster, but this isnt the only distinction between these two general groups of elements. Metals Most elements are metals. This includes the alkali metals, alkaline earth metals, transition metals, lanthanides, and actinides. On the periodic table, metals are separated from nonmetals by a zig-zag line stepping through carbon, phosphorus, selenium, iodine, and radon. These elements and those to the right of them are nonmetals. Elements just to the left of the line may be termed metalloids or semimetals and have properties intermediate between those of the metals and nonmetals. The physical and chemical properties of the metals and nonmetals may be used to tell them apart. Metal Physical Properties: Lustrous (shiny)Good conductors of heat and electricityHigh melting pointHigh density (heavy for their size)Malleable (can be hammered)Ductile (can be drawn into wires)Usually solid at room temperature (an exception is mercury)Opaque as a thin sheet (cant see through metals)Metals are sonorous or make a bell-like sound when struck Metal Chemical Properties: Have 1-3 electrons in the outer shell of each metal atom and lose electrons readilyCorrode easily (e.g., damaged by oxidation such as tarnish or rust)Lose electrons easilyForm oxides that are basicFave lower electronegativitiesAre good reducing agents Metal: copper (left); metalloid: arsenic (center); and non-metal: sulfur (right). Matt Meadows, Getty Images Nonmetals Nonmetals, with the exception of hydrogen, are located on the right side of the periodic table. Elements that are nonmetals are hydrogen, carbon, nitrogen, phosphorus, oxygen, sulfur, selenium, all of the halogens, and the noble gases. Nonmetal Physical Properties: Not lustrous (dull appearance)Poor conductors of heat and electricityNonductile solidsBrittle solidsMay be solids, liquids or gases at room temperatureTransparent as a thin sheetNonmetals are not sonorous Nonmetal Chemical Properties: Usually have 4-8 electrons in their outer shellReadily gain or share valence electronsForm oxides that are acidicHave higher electronegativitiesAre good oxidizing agents Both metals and nonmetals take different forms (allotropes), which have different appearances and properties from each other. For example, graphite and diamond are two allotropes of the nonmetal carbon, while ferrite and austenite are two allotropes of iron. While nonmetals may have an allotrope that appears metallic, all of the allotropes of metals look like what we think of as a metal (lustrous, shiny).

Create a great resume in 10 minutes

Create a great resume in 10 minutes Do you want to learn how to create a great resume fast? Whether you’re starting from scratch or updating an existing document, creating a great resume does not have to take a lot of time. According to a recent LinkedIn article, it isn’t uncommon for individuals to spend anywhere from several hours to several weeks working on their resumes. Although this can be time well spent, especially if it results in the new job of your dreams, you may be surprised to hear that in just 10 minutes you can have a functional and effective resume that will get you noticed.Use the strategies presented here to get your resume in great shape- in no time.Set a goal.Try not to think of creating a resume as a â€Å"one and done† activity. Instead, imagine every job you apply for as an opportunity to craft a targeted resume that best showcases your experience, abilities, and potential value. This means setting a goal- which doesn’t need to take up a great deal of your time.Why is setting a goal important? Consider creating a resume as a journey, and the quickest way to complete any journey is to have a clearly defined endpoint, which helps you determine the most efficient path forward. Your resume’s goal is your â€Å"guiding light,† saving you time and keeping you on track along your resume-writing path.When you come across a job opening that interests you, you should be able to conjure up a goal in around a minute. Here’s an example: if you’re eager to apply to a job as a marketing manager at a tech company, you may decide that a good goal is â€Å"portray myself as an experienced leader with a track record of marketing success and technical knowhow.† That was easy enough, and now you can move forward.Nail the fundamentals.Once you have a goal, ask yourself the following questions as you craft your resume’s bullet points: â€Å"Does this help me achieve my overall goal?† â€Å"Is there a better way to phra se this to help me achieve my goal?† Before long, this questioning process will become second nature and happen almost instinctively, ultimately saving you from sweating endlessly over each point.Stick to the fundamentals- the key responsibilities you’ve held during each of your previous job positions- and you’ll be able to quickly put together a resume that achieves your goal. Your resume doesn’t have to include every single thing you’ve ever done in your professional life, just the major items that serve to meet your goal. Remember, you can always go into greater detail regarding your experience during interviews.Hit your high notes.Did you take the lead on a major cost-saving initiative at work? Are you responsible for closing a lucrative deal for a previous employer? Do you have a slew of professional promotions and accolades that you’re proud of? Make sure that all of your positive on-the-job accomplishments are included on your resume. These complimentary items- which will help you stand out from the job hunting crowd- are likely easy to recall, so you won’t need to spend too much time remembering them.Have a basic template.Having a core resume template is a fantastic time saving tool. This basic resume â€Å"skeleton† should include the core fundamentals and high notes for each position you’ve held and will comprise most of the resume work you’ll need to do; you’ll simply need to tweak your resume template for any given position, which shouldn’t take much time. Typically, these tweaks include adding industry-specific keywords, which will help your resume make it through automated screening applications, and any items specifically asked for in a particular ad. With a well-crafted template, creating targeted resumes should be quick!Save your time for the job hunt!These days, the average person is busier than ever before, and all of us are eager to make our daily responsibil ities as quick and easy as possible. Save time and energy creating a great resume by using the strategies listed here, and invest that extra time in your job hunt!

Quench and temper Lab Report Example | Topics and Well Written Essays - 750 words - 1

Quench and temper - Lab Report Example The first step in a quench and temper process is the intense heating that that aims at ensuring homogeneity of the steel’s elements and requires a temperature that is above the component’s transformation potential. This therefore eliminates possible asymmetries that reduce strength of normal steel. The sudden cooling then yields a â€Å"body centered ‘martensite’, which is hard† but is brittle (Black and Kohser, 2011, p. 133). The temper process however, defines a reheating of the material, at moderate temperatures to reduce the brittleness towards more malleable material (Black and Kohser, 2011, p. 133). The achieved strength of the material however depends on a number of factors. One of the factors that determine the achieved strength, and toughness, of a material from a quench and temper process is the level of orientation of microelements of the materials. Quenching and tempering process alignS the microelements to a level of homogeneity, a process that is done at the tempering process. Homogeneity can however only be achieved if the material is heat to a higher temperature, above the transformation level of each element of the material. A lower temperature exposure, relative to the elements’ transformation temperature is therefore expected to have little impacts on the achieved level of toughness and strength of a material while a high temperature heating is likely to achieve an increased level of toughness and strength. This factor directly relates to the nature of treatment (Shah, 2007, p. 58). The nature of treatment that a material is subjected to also plays a role in the acquired strength. Inappropriate processes are for instance identified with lower gained strength and hardness. In some cases however, poor treatment conditions even worsen a material’s strength and hardness to make it weaker than its original condition. Other factors that affect the effects of

The Professional Studies 2 Task Research excercise Essay

The Professional Studies 2 Task Research excercise - Essay Example Michael Gurian, author of The Minds of Boys. Saving Our Sons from Falling Behind in School and Life, and founder of the Gurian Institute has concluded, after 20 years of research (Gurian 2005, p. 9), that there is a "crisis that many boys experience in our educational culture today" (Gurian 2005, p..9). Gurian's scientific research shows that boys learn differently than girls in five significant ways. They learn through sensory-tactile experiences, by attaching learning to physical movement, by chunking or attacking one task at a time, by organizing information into groups, lists or sub-groups, and by exercising their need to physically move between tasks (Gurian 2005, p. 48). I intend to address one of the gender-based differences through an action research proposal which asks the question: Can Art be effectively incorporated into cross-curricular foundation subjects as outlined by the National Strategy, to increase oral communication and literacy skills in boys. Gurian's research indicates that "girls have, in general, stronger neural connectors in their temporal lobes than boys do; these stronger connectors appear to facilitate more sensorially detailed memory storage and better listening, especially for tones of voice. Boys in general pick up less of what is aurally going on around them, especially when it is said in words, and need more sensory-tactile experience than girls in order for their brains to light up with learning." (Gurian 2005, p.48). Boys should be offered the option of communicating through art and oral communication first. Once they have formulated their thoughts, through art and talk, they can commit their well-formulated ideas to paper. "For boys, the arts provide a vehicle for making meaning visible, allowing them to "see" the story as it unfolds. Through the arts, boys can express and explore emotion in a safe context. Both of these factors have been found to increase boys' understanding and enjoyment of the texts the y read." (Ontario Education 2004, p.22). We aren't asking boys to replace writing skills with oral and visual communication. We see them struggle with formulating abstract thought. Because all thinking moves from concrete to the abstract, from the visible to the invisible, we're allowing our boys a more boy-friendly way of putting things down on paper. I choose action research as the preferred method for attaining information because its methods are ideally suited to classroom investigation and it allows for continued Action Research 3 professional development, not only throughout the research period, but also in a continuous manner thereafter. Cohen and Manion describe it as "an on-the-spot procedure designed to deal with a concrete problem located in an immediate situation. This means that ideally, the step-by-step process is constantly monitored over varying periods of time and by a variety of mechanisms (questionnaires, diaries, interviews and case studies, for example) so that the ensuing feedback may be translated into modifications, adjustments, directional changes, redefinitions, as necessary, so as to bring about lasting benefit to the ongoing process itself rather than to some future occasion" (Cohen and Manion 1994, p.

Does one on one tutoring have a positive effect on my students' Dissertation

Does one on one tutoring have a positive effect on my students' attitude about reading - Dissertation Example Furthermore, studies showed a strong relationship between structured and quality tutoring and reading attitudes. Sources indicated, however, that contextual factors must also be considered when understanding attitudes on reading, such as training of tutors and structure of tutor strategies, frequency and regularity of tutoring sessions, close monitoring and evaluation practices, and specially designed curriculum for readers with reading problems or disabilities (McKenna et al., 1995; McKool, 2007; National Institute on Out-of-School Time at Wellesley Centers for Women, 2009; U.S. Department of Education, 1997). Does one-on-one tutoring have a positive effect on students' attitude about reading? I am directly involved in tutoring students to improve their attitude about reading. I am currently tutoring a 4th grader with ADHD, who reads at about a beginning 3rd grade level with poor comprehension skills. This boy has 3 siblings (1 older brother and 2 younger sisters) and a loud, rather disorganized home. The research will also include a 3rd grader who a co-worker is tutoring. This student has a stutter and reads at about a mid 1st grade level with difficulties in vowel sounds. This boy is an only child and I do not have knowledge of his home life or condition. Both boys have parents that are supportive, but only the 3rd grader’s mom is very involved with helping her child. ... This paper reviews the literature on tutoring and reading. Review of Literature The review of literature reveals that are numerous factors that shape reading attitudes, but the most prevalent are children's personal experiences in reading, children's self-confidence in reading, parents' attitudes towards reading, and teachers' teaching strategies. Furthermore, studies showed a strong link between structured and quality tutoring and reading attitudes. Factors that can Shape Reading Attitudes There are a variety of factors that affect children's attitudes toward reading: children's personal experiences in reading, children's self-confidence in reading, parents' attitudes towards reading, and teachers' teaching strategies. Sources indicated, however, that contextual factors must also be considered, such as training of tutors and structure of tutor strategies, frequent and regular tutoring sessions, close monitoring and evaluation, and specially designed curriculum for readers with readi ng problems or disabilities (McKenna et al., 1995; McKool, 2007; National Institute on Out-of-School Time at Wellesley Centers for Women, 2009; U.S. Department of Education, 1997). Children’s personal experiences in reading. Children's personal experiences in reading can improve children's attitudes toward reading (Wang, 2000, p.1). It is important that the environment of the children provides easy access to interesting books, because this leads to them experiencing the world of reading as an entertaining experience (National Institute on Out-of-School Time at Wellesley Centers for Women, 2009; Wang, 2000, p.1). Access to quality books, however, is not widely provided by low-income families.

Classical conditioning Essay Example for Free

Classical conditioning Essay Classical conditioning is a form of basic learning the body automatically responds to a stimulus. One stimulus takes on the properties of another. The Russian physiologist Ivan Pavlov (1849-1936) is credited for discovering the basic principles of classical conditioning whilst he was studying digestion in dogs. He developed a technique for collecting dog’s salivary secretions. Pavlov (cited in Eysneck M.W 2009) noticed that the dogs would often start salivating before they were given any food or saw the feeding bucket or even when they heard the footstep of the laboratory assistant coming to feed them. Quite by accident Pavlov had discovered that the environmental control of behaviour can be changed as a result of two stimuli becoming associated with each other. These observations led to what’s now called classical conditioning. A neutral stimulus (such as a bell) which normally wouldn’t produce a response (such a salivating) eventually becomes paired with another stimulus (such as the food) this is referred to an unconditional response. When the bell and food (unconditional stimulus) are paired often enough the dogs start to salivate as soon as they hear the bell and before the food is served. When this occurs conditioning has taken place. (Cited in Burns 1995) Pavlov argued that if dogs could be conditioned to salivate then it is possible to apply the process to bodily process that effect illness and mental health disorders. Nowadays classical conditioning is applied in the treatment of phobias and in aversion therapies.(Cited in Burns 1995). Operant conditioning Operant conditioning is the process of a behaviour in which the likelihood of a specific behaviour is increased or decreased through positive or negative reinforcement. The theory is based on Thorndike (1993) law of effects which state that behaviour is a function of its consequences (cited in O’ Brien 2009). Skinner used observation as a leading approach to operate conditioning. A key principle of operant conditioning was that where behaviour is reinforced (that is where people are rewarded when they behave in a particular way). It will tend to be repeated under particular circumstances. (Cited in Gross R 2010). For example a mother picking up a crying infant and if the baby stops crying when picked up, the probablility of the mother repeating the same behaviour increases since the cessation of the baby’s crying is a reinforced.(Gerry, K et alt page45) . Reinforcers can also be primary or secondary. Primary reinforcers are our basic needs like food, water and shelter. Secondary reinforcers are events that have become rewarded through their association. For example money, because money can satisfy people needs it takes on reinforcing characteristics of its own. Operant conditioning can be used in behaviour management and in education, for example children are rewarded when they do well in school and punished if they fail, if they see someone getting rewarded they are more likely to copy the good behaviour. Operant conditioning can also be used to help people with addictions along with classical conditioning,for example in alcohol and drug addiction. Operant conditioning is also used in pain management and in social skills training. It has also been used to reward schizophrenic patients for good behaviour. For example given them tokens in exchange for sweet when they behave well in hospital.(Aylon Azrin,1968,cited in Eysenck 2009). Social Learning The social learning theory proposed by Albert Bandura (1965), has become the most influential theory of learning and development. Bandura argued that direct reinforcement could not account for all types of learning. He argued that people could learn new information by observing other people this type of learning can be used to explain a wide variety of behaviours.(Cited in Eysenck, M 2009) for example Teenagers wanting to be thin like the models that they observe on the television or on the computer. Bandura (1965) Three groups of young children watched a film about adults behaving aggressively towards inflatable Bobo dolls. In one of the films it showed adults being rewarded for aggressive behaviour. The second group were scolded and the third group were neither rewarded or punished. All children showed increased aggression if offered a reward for what they learnt, and the behaviour decreases if they are punished. (Cited in Gross 2009). for example social learning can be learnt thro ugh the media. Pop stars are often seen as role models, and children of smokers are more likely to smoke when they are adults. Phobic patient benefit more from watching fearful patients gradually overcome their fears. (Cited in Gerry,K.et alt 1996) There are three core concepts in social learning, first learning through observation, mental state is essential part of the process and the theory also recognises that just because something is learnt doesn’t mean it will result in a change in behaviour.(cited in Burns 1995)Positive reinforcement is far more effective than negative reinforcement. Bandura believed that observation and direct reinforcement could account for all types of learning. He argued that emotional behaviour could be switched off through modelling procedure. Learning need not necessarily be correct. Through learning human behaviour can be modified. Learning is very important when working in social care, helpers need to know how to modify client’s attitude toward their illness so the helper can work with them to recover.(cited in Burns 2005)

How does war affect relationships in Regeneration? Essay example -- En

How does war affect relationships in Regeneration? "Regeneration" is a novel that combines fact and fiction to describe a soldier's experiences of the war. It does this successfully through a series of relationships, not only of a sexual nature but also relationships between Rivers and his patients, which reveal how difficult it is for rivers to form a trust relationship with patients and how stressful their revelations are on him. There are also examples of friendships, between Sassoon and Graves, and love, in particular between Priors and Sarah. One of the first relationships we come across is the doctor - patient relationship between Sassoon and Rivers. Evidence from their first conversations seems to suggest that at least on an intellectual level they are equal. Sassoon indicates his intelligence when Rivers questions him about his declaration, he is quite aware of how it sounds for a "Second Lieutenant" to say "The war must stop" however he doesn't see how any war can "justify this level of slaughter." Sassoon appears defensive at times during the first conversation, particularly when Rivers refers to Sassoon throwing his medal in the river as "agony." He appears to snap back almost immediately "No agony is lying in a shell hole with your legs shot off" indicating his bitterness towards civilian ignorance at emotional and physical suffering for soldiers in the war. At this point Rivers, indicating the honesty of the relationship, makes his opinion on Sassoon's state of mind clear and tells him that he seems to have "very powerful anti-war neurosis" and that it is his duty to "try and change that." This honesty is essential in the relationship between Rivers and his patients. At this time in the n... ...ctant at first she agrees, as "the thought of being collected from her lodgings by an officer was too much for her." There is irony here, as she complains about the class system and wants it to change, however she is thrilled at the thought of being courted by an officer. In the novel "Regeneration" the portrayal of the different relationships gives us an idea of the effect war had on, not only the soldiers but also the people back home, in particular the women. Which as Prior pointed out in the novel "seemed to have changed during the war." These relationships can also give us an idea of how the soldiers felt connected and became comrades, but also of how, after being at war for so long, the soldiers began to hate the civilians back home for being so ignorant as to what was actually happening and being to concerned with trivial things in everyday life.

Future of English

Future of English as a global language â€Å"A language achieves a genuinely global status when it develops a special role that is recognized in every country† (Crystal 1997). In the 21st century, English is increasingly becoming the dominant language in global communication. However, the question of where the future of English lies remains unclear. Will English in the future increase in popularity or should we adopt a better alternative? English is undoubtedly one of the most influential languages in the world as more and more people use English as their official or second language. It has been given a variety of labels to represent its popularity. However, social inequalities and injustices have also emerged in the same process, revealing the controversial role English has had internationally. In order to critically examine the future of English as a global language this essay will discuss the following topics in this literature review. 1. Rise of English World-wide 2. English as the language of Science and Technology 3. English language teaching world-wide The number of English speakers in the world has increased at an astonishing rate throughout the last few centuries. According to Crystal he states that by 1983, the number of people speaking English as an official language was over 1,400 million world wide. Moreover in India and its subcontinent, the English language has an official standing. In the late 1990’s the number of English speaking citizens in China was approximately 220 million. The Olympics provided the motivation for an increase to double these numbers. English has brought benefits, social inequalities and injustices. It remains questionable as to whether or not English would remain a global standard language. Tsuda discuss how the political and cultural neutrality of the common language used internationally is extremely important and is required within the English language. By incorporating English into any society, countries are able to have some share of the globalization benefits but this necessitates the force of implementing English. If this way is adopted, the independence and uniqueness of other cultures will diminish because of one language dominating other ways worldwide and homogenize them into a Western and more particularly an American way of life. Esperanto has been suggested by Tsuda is a language that could be used for the purpose of an equal communication. The Esperanto movement has its philosophy as peace. The author questions whether English has a similar philosophy. THE RISE OF ENGLISH WORLD ·WIDE English has undoubtedly dominated other languages in the past 20 years. How it came to be so is another story altogether, although some stress it on historical or political spurs while others believe that modern-day socio-economic and scientific motivations led to its popularity. However in my opinion and with some research it is believed that the popularity of English began by the end of World War II. The only major industrialized country unaffected by war was the United States. The United States rapidly began working on scientific discoveries, such as the computer, this led to an increase in exchange of information globally, by design English became the source language for storage of information and its retrieval. The United States spent 40 years, after the war, working on setting up research universities, research and development departments, economic stability and computer networking. Hence becoming the supreme user of information technology as well as its biggest contributor. When you contribute towards something you eventually become its manager, similarly the United States began managing information such as its categorization, storage as well as operating languages and computer system designs. And the only medium it knew best to manage was in the programmer’s natural language i. e. English. So now English not only became the global language of Science but also ecame the global language of Information Technology. The position of English as a dominant language in areas of science and Technology is now quiet secure since most of the modern-day information assemblage are English based. English as the language of Science and Technology: Over the last 20 years, the spread of English has been enormous. Developing Countries desires for economic development, their need for information access and transfer of technology have been the key catalyst behind this domina nce. Although some might see this dominance as a negative impact that will not last for long, in Baileys 1983 article he states: â€Å"People bent on imposing their ways on others have no difficulty in contriving arguments to justify their doing so. The historical and present-day spread of English is no exception to that principle. Also â€Å"The hegemony of English that has steadily grown with the increase in global communication is now beginning to diminish and will shrink further in the immediate future† Although such a notion puts forward that English does represent part hegemony, it is the sort of hegemony that will not fade away or diminish in the near future due to some revolution but if it does it will not be as most have expect. However if evidence to date is considered, English is far from being diminished, it is now more than ever still expanding and continuing to secure its role as a global language hence further emphasizing the importance of English in our modern day lives. It should be made clear that any country that wishes to modernize itself and grow in the areas of science and technology and eventually com pete in global markets cannot show a resistance towards English. It is imperative for any country wishing to make its place in the world for any form of trade to communicate in English. Such will be the case until a time comes in the future when other languages are able to provide access to larger information and better technological development, or until a computer’s ability is developed to such an extent that it becomes independent of any specific natural language. Many have termed this statement as an argument for English for Science and Technology (EST) instruction. Of late Garfield (1987) pointed out that 88% of articles present in the Science Citation Index were in English, and from 1978 till 1982 data indicates that this development has been quiet consistent. He further adds that if citation data is to be considered then the dominance of English is seen at large. Around 96% of all citations, from 1978 to 1982, present in the index journal are written in English. Garfield also surveyed that most countries that had an option to publish in their language or a foreign language often chose to publish in English as frequently as in their own language. For example according to Garfield’s research, from 1978 to 1982, the Japanese Scientists cited their own publications 3 times as much as their Japanese publications. While according to Swinburne (1983) the French scientists cited their publications in English four times as much as their French publications. In the same way the Russian Scientists cited their publications quiet often in English as well. All this suggests that even those countries that value their natural language more are now giving a lot of importance to the use of English as a global language as well as a medium for scientific progression. The major reason behind this acceptance of English is due to the fact that 80 to 85% of all information stored in a computerized data bases around the world are written in either English or in some way abstracted in English. (Kaplan 1980-1982) and (McCrum et al 1986) English is not only the language for Technology but now is widely being used in Medical publications, in a study by Maher(1986) it is pointed out that from 1966 to 1980 a 19% increase in use of English in medical publications can been seen, from 53% to 72% respectively. In more recent research Maher shows that, with Japan being an exception, there is an incline towards the trend in general rather than a decline. English is undoubtedly the prevailing and widely used language of Science and Technology. Therefore it must be understood that for any country to ecome modernize and industrialize and technologically competitive, it is imperative that they access or use information that has been written in English. In the past 20 years the exponential growth in publications, the need for even faster retrieval and access of information and the stark demands generated by private multinational corporations and government industries have created a competition amongst countries to an extent that t he only access to information they have, technological or otherwise is basically in English. So any public or private modern day business or industries wanting to compete in the global markets and magnify their production need to have access to some form of information, latest researches and technological applications. And in order to utilize the research, applications or information the managers or administrators must be able to use English because English will be the language used to acquire information out of a system. This competition and the need for latest information make the position of English as a global language unwavering and steadfast for years to come. According to Forey & Nunan â€Å"Hong Kong is a major international trading, business, banking, and communications center, and English is seen as a key to maintaining its position in these areas. †(Forey & Nunan, 2002) ENGLISH LANGUAGE TEACHING WORLD ·WIDE In extension to the above rationale that English is the language of Science, it won’t be wrong to say that wherever a need exists English is to be taught. Over the past 20 years this awareness has grown world-wide and more and more countries are giving English a great deal of importance in their school curriculum. Although the level of English being taught and the measures to be taken for its proper learning is a different issue altogether. Asian countries like China, Honk Kong, Taiwan, Korea, Philippines and Malaysia have added English language in their school curriculum at an early age, with teaching time ranging from minimum 4 hours a week to maximum 50 hours a week. Also a shift in the age at which English is taught is seen, from secondary classes to primary classes. It should be made clear that not all citizens of a country need to understand English, although in doing so they are denying themselves the access to the enormous information available world-wide. Even a country like Japan that holds a strong resistance towards English has introduced the language at high school level. English in China is in some way considered or has become the language for the elite; those who are unable to learn proper English in schools and have a sound family background begin taking private tuitions in order to learn English. This introduction of English in schools at such primary level, as well as the steps various governments have taken to ensure its proper learning of the language simply shows the dominance and importance of English world-wide. CONCLUSION To draw a conclusion that English is indeed a global language and will likely remain one in the near future seems reasonable. English plays a vital role is areas of information retrieval and its access, as well as in Science and Technology. Any country wishing to explore or expand in these areas will need to understand English. Although coming to such a conclusion is not as simple as it may seem, there are many complex issues at stake here but nevertheless, in light of the evidence provided in this paper it will not be wrong to say that English has clearly achieved world dominance and will continue to maintain its position not only as the language for Science and technology but also as world language in general. As Kaplan (1983b) has noted in an editorial in Science: â€Å"It seems reasonable to assert, however difficult it may be to accept, that knowledge of a world language, especially English, is essential to the welfare of the new nations . . 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